ANDREW LOCK - Be Prolific not Perfect

May 18th, 2008
Andrew Lock - Be Prolific not Perfectby Michael Posted in Interviews
Andrew Lock - Be Prolific not Perfect
Just in case you have not noticed, we now have an Andrew Lock Interview online.
The advice Andrew Lock gives is SOLID and essential for success in any business.
Here are just a few of the points Andrew makes;
‘be Prolific not Perfect’
‘good enough is good enough’
‘and above all, focus on speed of implementation’
And my Fav reply to our interview questions is this one:
If you could go back in a time machine to the time when you were firstmaking a name for yourself, what advice would you give yourself?
What a great question, now I just have to come up with an adequate answer,don’t I?! One of the things I would do is focus on speed of implementation.In the early days I used to believe (foolishly) that the person who has thebest product is the one that wins. I learned the hard way that thatthinking can make you go broke! It took me 6 months to produce my firstinformation product, and if I was doing it again today I’d create it in aweek or two, no more. Remember, there’s no shortage of brilliant ideas.I’ve got more ideas than I know what to do with, so ideas aren’t theproblem - you can come up with your own or get them from others. It’simplementation and marketing that are the biggest issues.
If I was starting over again I’d remind myself every day to be ‘prolific notperfect.’ In other words, produce a product FAST, promote it FAST, and thenwhen there’s some money coming in you can tweak it and make improvements.I’ve struggled hard to come to terms with ‘good enough is good enough’ as mymentor Dan Kennedy puts it. That’s a great quote to stick on your monitoror your office wall. ‘Good enough is good enough.’ It’s not about havingthe best product, it’s about having the best marketing. Sony learned thatlesson the hard way with Betamax, and now Toshiba learned it the hard waywith HD-DVD. In both cases, those companies had (arguably) the bestproducts, but they weren’t the best marketers, and the results sayeverything. It took Sony years to get over losing the Betamax vs. VHSbattle and they lost millions, probably billions in fact. Think of all theVHS decks and cassettes that were produced over the years until recently.
Find out more about Andrew at http://andrewlock.com - and make sure to Check out his Video on the home page (it is FUN and a great example of VideoSELLING). Courtesy of www.retireat21.com