INNOVATION AND ADOPTION

Innovation & Adoption
Ever wondered why some inventions and innovations are adopted or taken on by the mainstream quicker than others? Or perhaps you are working on an idea, prototype or service that is going to be brand new for the market, and you need to work out the best approach to get the market interested in the first place, and then of course getting it MAINSTREAM so everyone wants it! Well I have just come across this great doc that explains the ADOPTION process, or "model of diffusion" if you want the technical term!http://www.enabling-change.com.au/Summary_Diffusion_Theory.pdfThis not only goes through the teory but gives some really great tips on marketing. For your early adopters, who you have to hook 1st, you need to:- Get up close and personal with them, through face to face meetings and presentations- Allow them to experiment and play with the innovation, or allow them to trial it or see it in action- Get some exposure and attention for those that are adopting the new innovation, showing how "ahead of the pack" they are- Get regular feedback from them and have them feel like they are part of the ongoing innovation process- Make them feel very special, build that relationship, give them attention & soon they will start to be your advocates that mean your innovation is that much closer to mainstream adoption!So all you have to do now is work out who are your early adopters? Find them, target them, hook them and then use them! Copyright of www.frankteam.com.au